Simply put, Web Design is the creation and arrangement of web pages that, in turn, make up a website. The result (website) is then delivered to the end-user via the World Wide Web. Here are some basic web design principles that you should be aware of.
Light Design. Simplicity is beauty. Unless it is extremely important, make use of little JavaScript and flash effects as much as possible. It is highly discouraged to utilize them for important functional aspects of you websites, such as site menus. Important information must not be accessible only through flash animation effects or JavaScript instead, they must be made available as text. Take into consideration that images, flash animation and JavaScript will take a longer time to load and, in effect, may not be displayed properly on certain browsers. If the internet connection is slow, your visitor might feel annoyed and close your site instead.
JavaScript and Flash animation effects are hard to index compared to texts. This is the reason why it is harder for websites with too much JavaScript and flash animations to attract organic traffic from search engines. Keep in mind that search engine spiders favor or seek out texts and keywords to understand what the website is all about. Having too much flash or JavaScript content, will only confuse search engine spiders. In the end, they won't understand what your website is about and leave it unindexed.
Proper Use of Colors. There are some websites that use colors that has the ability to strain the eyes. And because of this it, it makes the website harder to navigate resulting in an unpleasant experience for the users.
As a general rule, never place light-colored text on a darker background. The background's color must be lighter than text to make it readable. Make sure that the color combination you choose fit and are pleasant to look at.
Take into consideration the proper font size and style. Choose text and font that will be easy to ready. A website with unpleasant color combination and unreadable texts can easily repel visitors and discourage them from returning.
Easy to Navigate. When planning for a web design for your website, always take into consideration your user's experience. You must design them from the user's perspective, not yours. If your website has multiple pages, these pages should be easy to access by all visitors. Make use of a simple, text-based navigation bar. Restrain from using flash, images or JavaScript. Make use of CSS as it offers simple, efficient and great-looking navigation bars.
Use CSS. The use of CSS makes it easier for you to design your site. It allows you to present you content in a linear fashion. At the same time, CSS sites are easier and faster to load.
Use PHP. Although slower to load compared to HTML or CSS, they are the best option if you're making an e-commerce website, blog or community sites.
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