Web designers are people who are mostly focused on just the area of designing the actual web page. But sometime people have misconceptions about them and expect them to do more than they are trained to. Let us take some time to look at what web designers actually do. This is mostly about the individual freelancers and not about companies who you can expect to take care of more aspects of your website.
Contrary to what most people think, there is a difference between a web developer and a web designer. The designer is the one in charge of the visuals and the layout. The developer is the person who takes charge of the underlying functions of programming. They are the ones who work on the codes.
But both of these people are important to businesses and the creation of their websites. The web designers gather information about the business and make page layouts appropriate to them. They are in charge of communicating visually. They work to make sure that the business can expand eventually because of the appeal that the website has. Having this medium is a great way to attract customers and present the products to various locations.
It is hard to pin down designers on what it is that they are allowed to do. But the main point is that these people should be able to come up with designs. They should keep track of new technology, be able to use HTML, XHTML or XML to layout the pages, and be familiar with the programming codes of HTML, CSS, and JavaScript.
The designer should be able to communicate your ideas to the visitors of your web pages. This person is also in charge of creating the graphics and navigation.
It is best to work with a designer that is able to use Flash or other software that can create animations. He should be familiar with the standards of websites and even how search engine optimization works.
The designer should also be aware of elements like graphics, color theory, and typography. It helps if he is able to do an analysis of your target market and be familiar with a variety of coding languages.
It could be hard to find somebody that is able to do all these things and more but this is what will set the designer apart from everybody else. There are plenty of options on who to hire and as long as you are spending money this way, it does not hurt that you get one from among the best.
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