Why Your Web Site Is Your Online Shop Window

With the help of a professional web designer you can present your products and services not only locally but globally. A web site and a clever web design allows your customers to browse your products and services safely, easily and at the click of a button. It also saves your business all the hard copy materials, promotion tools and the enormous costs of renting your own shop.As the internet has become an integral part of our everyday life in the 21st century, a web site is now a necessity in marketing and promotion, and can be at the core of organisational functioning. Many entrepreneurs, especially start-up businesses, make the mistake of seeing a web site as a status symbol that just sits in the background. The fact is a web site, if designed correctly, can offer numerous cost-effective tools to enhance traditional business functioning.

A professional web designer should ensure that web designs primarily cover the following areas:

• Highlight company branding
• Navigation is clear and simple to understand
• Focuses' on your target Market
• Is structured to present your products and services
• Is designed to include web tools to enhance the selling and buying process
• Is designed to increase the customer base by including access to tools such as newsletter, forums, blogs etc

A website allows a business manager to make important changes such as discounts and offers on the fly. If this was done on hard copy it would be costly and time-consuming. On a web site it can be made in seconds.By keeping a database of all your clients you can also encourage them to return to the site by informing them through, email, forums, newsletters or blogs about upcoming sales that you know they will be interested in.A good web design will ensure the visitor reaches what they are looking for within three clicks, will be straight-forward, simple and fast.

Design Decides Worth of Website

The website design may be outdated and become very common. It must have lost its charm and needs to be refurbished. The visitor upon visiting your website may not find anything unique despite the product being unique and lose interest in buying it.The claim by the website owner can be justified by embedding genuine testimonials but if these testimonials are not accessible the prospective buyer may not be convinced about buying the product. If you want the prospective buyer to be impressed by the testimonials then they should be easily accessible with the least number of clicks.Unlike people going for shopping to the malls, the people surfing the internet have very less time to decide about the product or service. First impression has the biggest impact on the mind of the visitor. The home page needs to be attractive enough to create a good impression. A web page can be made attractive through visuals. Visuals include images, animations and videos. Visuals have a big impact on the buying attitude of the visitor but at the same time discarded by the search engines. The search engines, when ranking any website on the list of search results, hardly take into consideration the visuals. If appropriate embedding technology is not used, the visuals can add weight to website and adversely affect the downloading time. This can be detrimental for the business.The web site layout should be simple, to the point and easy to navigate. The visitor should be able to find the product, service or information that he/she is searching for within the least possible number of clicks. Usually the final description of the offering should be accessible on the third click. Ease at navigation contributes to search engine optimization.It is through search engine optimization that the number of clicks can be maximized. Increase in number of clicks is directly proportional to increase in sales. After featuring on the top of search engine list it is the content of the website that has to convert a visitor into a buyer.Thus it is the website design, designed by a professional website designer, which can optimize the revenue generated through the website

Landing Page Design: Reduce the Size of Your Font to Improve Readability

Have you ever run across a page online and wished that the type were larger, but, you continued to read anyway? According to a study produced on eye tracking by Eyetrack III and released by the Poynter Institute, the size of the font may be selected just for that reason.

Study Shows that Larger Type Encourages Scanning, Not Reading

As any online marketer knows, the more time prospects spend reading a landing page, the better chance they have of getting that person to take the action they want (ie, respond to their call to action statement).

Hence, you want prospects to pay attention - to read - your landing page. In the Eyetrack III study, the researchers found two things you can use to design landing pages that encourage visitors to read:

(i) The larger the type, the more likely viewers were to scan: This could be because it's easier to read larger type, hence it can be absorbed quicker and a reader could move on; and

(ii) The smaller the type, the more likely viewers were to focus - and read - more. Of course, this can be attributed to the fact that smaller type is more difficult to read. Hence, you have to slow down to absorb it.

How to Judiciously Use Font Size to Help with Landing Page Optimization

One simple way to do this is to use larger fonts for headlines to draw people to sections that may interest them, then use smaller type to explain a benefit or input a call-to-action statement.

Top Reasons A Person Should Learn Web Design

There are many reasons why a person should learn web design, both from a personal and professional standpoint. An individual that understands how to design a website has the ability to properly market a business or product. This skill will be financially beneficial to them if they ever want to start their own business or start selling products online.A growing number of businesses are looking for people with web design experience. More than ever before in history, people are shopping online. The prevalence of online shopping has made having a successful website one of the key components to having a profitable company. Many businesses struggle financially because they do not have a strong enough presence on the Internet.

An individual that understands how to design a website will generally be more creative when asked to solve a problem. This can be extremely advantageous in other areas of their work life because, because they will be seen as a person that easily comes up with solutions. Furthermore, an individual that has a background in page design shows that they are technologically capable of being relevant in the workplace.From a personal standpoint, starting a website can be extremely rewarding. Understanding how to market the site can teach you valuable skills in terms of sales and presentation. When searching for a new job, a person that has been design experience will have an advantage over other applicants that do not have the same skills. Having a basic knowledge regarding how to develop a presence on the Internet for a company can be the difference between getting a job and being passed over.Learning to create a website is relatively simplistic these days. There are many different programs that can be purchased so that a person can learn the basics. If the person attempting to learn the skills needs more assistance they can take classes at the local community college to learn basic web development skills. There are also people online that will help at a very affordable rate with private tutoring sessions.Learning to market oneself on the web is extremely valuable. If a business owner can understand the target demographic that they are trying to reach, their profitability will dramatically increase. The bottom line in the information age is making customers feel that their questions can be answered extremely quickly with great accuracy.Designing a website means understanding how to choose the correct colors that will get a response from the target demographic. If people are not comfortable with the visual presentation of a website, a business will lose potential clients. Website development also has a great deal to do with keeping relevant content in front of the target audience that a person is trying to reach.

Web Design And Affiliate Link Strategy - Less Is More

The greatest obstacle most people have in being successful as an affiliate marketer and website building is understanding the best approach to affiliate marketing. Too many beginners throw various strategies together thinking that if enough is thrown at a wall something will stick. What they end up with is a messy wall that nobody wants to look at. That is, they create a website so muddled, confusing, and busy with banners, links, animated gif images, bright colors, and other things that are supposed to draw a visitors attention, that it is visual overload to a visitor. The visitor leaves the website soon after arriving, without clicking on anything.

One thing that is lost, is focus - and it starts with the webmaster. The main objective, when it comes to creating a monthly income from a website, is building a site that keeps a visitor engaged until they opt to leave through an affiliate link.This isn't done by offering them everything under the sun and pounding their brain with visual overload.It's done by staying focused on your niche and making the viewing experience a pleasant one for the visitor. If you have one exceptional affiliate link that you believe can give you the best profit for your efforts, then highlight that one with an unusual color, or other method that will draw the visitor's attention to it, but don't do that to every link or banner on your landing page. You want to make it unique. If you do the same thing for all your affiliate links, nothing will seen as the premier offering.Success in website building and affiliate marketing as a home business means making a profit, and profit is only realized when visitors are convinced your website is offering something they weren't aware of before and uses your link to get to it. The more time a visitor spends on your site the better chances are that they will read what you have to say and investigate those products you are promoting.Very often the path to breaking even for many is challenging in the first few months of website building because beginners feel that they must include everything at once and it all must be on the landing page of their website. This course of action leads to more home business failures in the field of affiliate marketing than there should be.

Web Design - Handle With Care

Keep users in mind- This is what to be remembered when a website is designed and this is what the web designers in Phoenix do. Giving your customers what they want and timely updates will fetch you unlimited rewards. Taking your business experience and mixing up with a crisp and user-friendly web design, this is what it is all about. A well designed website can make your business stand out the rest. So work with your content as the starting point of creation. The website design in phoenix will help you in creating successful parameters needed for a successful web presentation.Content is the king of websites. So highlight the content part and show you are an expert in your field. This is what users need to check. A website is the reflection of your experience and knowledge. It shows your confidence by letting people from entire part of the world to see your writings and views. Appropriate content gets appreciation from users. You need to impress the users as they are the root to hold your business firmly.

A well built website will have the following features:

- Expresses your expertise.

- Showcases your experience.

- Builds trust in minds of customers.

- Promotes your business.

- User-friendly.

When designing websites for smaller business much more steady view is required. The phoenix designer graphic will assist to maximize your expertise both professionally and physically to the world. The mixing of web and non-web ideas becomes inevitable when you expect your message to reach effectively to viewers. There is nothing wrong in following this formula when success becomes the one and only ultimate aim of your website.Search Engine Optimization- It is not a part of web design but plays an important role in deciding the hit rate of your website. Search engines will get you new clients. People who are well familiar with your business backgrounds needs no external source to drive their attention towards your website and products. But think about the unknown people, how come they are able to identify your potential? This is where search engines work. The real purpose of creating a SEO friendly website is to get the attention of clients who have never heard about your company before.Implementing SEO will push you forward in the competition. If the content and design is attractive and informative your websites get good rankings from search engine. At the same time websites designed for looks don't attract search engines. Pictures are not easier for the search engines to sort for relevance. Leave the intention of filling the web page with glitters and graphics. The phoenix graphic designers are well aware about these aspects and hence their websites have graphic content in right proportions.

Common Mistakes to Avoid While Designing Your Web Page

If you are a new web designer some of your choices while designing your web page can be fatal for your web site and also for your web business. This is especially true if your web site represents your business. We are intended to save you from those pit falls so here we present some of the most common mistakes to avoid at all costs, as it will not only save your web page it will save you from doing hours of after works.

1. Too Many Graphics

Having too many graphics (particularly large graphics), can cause your site to load entirely too slow. Visitors will get impatient and often times click out of your site never to return.

SOLUTION: When possible save your graphics as GIF files (gif.htm) rather than JPEG (jpg.htm). Also, reduce your graphic in actual size as much as you can without distorting the graphic or picture.

2. Counters

A visitor counter or hits counter should not be seen on your site unless you have tremendous traffic. The reason for this is visitors really don't want to know which visitor they are, especially if they're visitor number four. There's no benefit to your visitor, nor is there any benefit to you. The only way showing a counter is advantageous is if you've had millions of visitors and wish to display the popularity of your site or would like to attract advertisers with the large numbers. Otherwise, you can use this space for a benefit-packed headline that leads your visitor to another part of your site.

SOLUTION: Most web hosts offer web statistics that reveal daily visitors, hits, referrers, etc. This feature will let you know how many people are visiting your site without the whole world seeing the information. If you're just starting out, make sure your web host offers this free service.

3. Banners

Limit your banners to the bare necessities. Why? Because banners are graphics that can slow loading time and are a turn-off for many surfers on the internet. For most, "banner" is just another word for "ad" and they avoid clicking on them.

SOLUTION: If you do have a banner or two, place the banner at the very top or bottom of your page. Or you could place a small banner in your sidebar. Most people will look at the first picture they see and then start reading below the picture, so any writing or links that are above the banner may remain unnoticed. Also, the banners on your site should be related to your product or service. Remember, everything on your site should work together to benefit your target customer.

4. Scattered Web Site

When designing your site, make sure it has a pattern that leads your visitor. Get several people (friends or relatives) to visit your site and watch them as they navigate. Notice the places where they stop (as if they're finished) and also links that they click on. Organizing your site to lead visitors is very important whether you're leading them to buy something or just to click and go to another place in your site. Customers are silently begging to be led.

SOLUTION: Take a look at the flow of your site. Design it in a fashion that always continues like this...

Make sure that graphics don't get in the way of your lead. If the visitor stops in the middle of the home page to click on a graphic or banner before getting to your sales page, they may never return. You've got one chance to get the visitor's attention and keep it. Make the most of it.

5. Generalization

The most effective way of selling on the internet is to personalize your web site to reach your target audience. Many web sites are general and try to reach everybody. The reality is that you can't be everything to everybody. The business owners who are successful on the web normally have very specific products or services that target a niche market.

SOLUTION: Make your site as personal as possible. As you're writing, pretend that you are face to face with the customer. Present your web site in such a way that the visitor feels like he just walked into a store in his hometown. Also, stay focused on your target customer (one who would be interested in "your" product.)

These five mistakes should be avoided at all costs if you want to build an effective and successful web business.