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Saturday, October 2, 2010

Web Design And Affiliate Link Strategy - Less Is More

The greatest obstacle most people have in being successful as an affiliate marketer and website building is understanding the best approach to affiliate marketing. Too many beginners throw various strategies together thinking that if enough is thrown at a wall something will stick. What they end up with is a messy wall that nobody wants to look at. That is, they create a website so muddled, confusing, and busy with banners, links, animated gif images, bright colors, and other things that are supposed to draw a visitors attention, that it is visual overload to a visitor. The visitor leaves the website soon after arriving, without clicking on anything.
One thing that is lost, is focus - and it starts with the webmaster. The main objective, when it comes to creating a monthly income from a website, is building a site that keeps a visitor engaged until they opt to leave through an affiliate link.This isn't done by offering them everything under the sun and pounding their brain with visual overload.It's done by staying focused on your niche and making the viewing experience a pleasant one for the visitor. If you have one exceptional affiliate link that you believe can give you the best profit for your efforts, then highlight that one with an unusual color, or other method that will draw the visitor's attention to it, but don't do that to every link or banner on your landing page. You want to make it unique. If you do the same thing for all your affiliate links, nothing will seen as the premier offering.Success in website building and affiliate marketing as a home business means making a profit, and profit is only realized when visitors are convinced your website is offering something they weren't aware of before and uses your link to get to it. The more time a visitor spends on your site the better chances are that they will read what you have to say and investigate those products you are promoting.Very often the path to breaking even for many is challenging in the first few months of website building because beginners feel that they must include everything at once and it all must be on the landing page of their website. This course of action leads to more home business failures in the field of affiliate marketing than there should be.

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