Why Your Web Site Is Your Online Shop Window

With the help of a professional web designer you can present your products and services not only locally but globally. A web site and a clever web design allows your customers to browse your products and services safely, easily and at the click of a button. It also saves your business all the hard copy materials, promotion tools and the enormous costs of renting your own shop.As the internet has become an integral part of our everyday life in the 21st century, a web site is now a necessity in marketing and promotion, and can be at the core of organisational functioning. Many entrepreneurs, especially start-up businesses, make the mistake of seeing a web site as a status symbol that just sits in the background. The fact is a web site, if designed correctly, can offer numerous cost-effective tools to enhance traditional business functioning.

A professional web designer should ensure that web designs primarily cover the following areas:

• Highlight company branding
• Navigation is clear and simple to understand
• Focuses' on your target Market
• Is structured to present your products and services
• Is designed to include web tools to enhance the selling and buying process
• Is designed to increase the customer base by including access to tools such as newsletter, forums, blogs etc

A website allows a business manager to make important changes such as discounts and offers on the fly. If this was done on hard copy it would be costly and time-consuming. On a web site it can be made in seconds.By keeping a database of all your clients you can also encourage them to return to the site by informing them through, email, forums, newsletters or blogs about upcoming sales that you know they will be interested in.A good web design will ensure the visitor reaches what they are looking for within three clicks, will be straight-forward, simple and fast.

Design Decides Worth of Website

The website design may be outdated and become very common. It must have lost its charm and needs to be refurbished. The visitor upon visiting your website may not find anything unique despite the product being unique and lose interest in buying it.The claim by the website owner can be justified by embedding genuine testimonials but if these testimonials are not accessible the prospective buyer may not be convinced about buying the product. If you want the prospective buyer to be impressed by the testimonials then they should be easily accessible with the least number of clicks.Unlike people going for shopping to the malls, the people surfing the internet have very less time to decide about the product or service. First impression has the biggest impact on the mind of the visitor. The home page needs to be attractive enough to create a good impression. A web page can be made attractive through visuals. Visuals include images, animations and videos. Visuals have a big impact on the buying attitude of the visitor but at the same time discarded by the search engines. The search engines, when ranking any website on the list of search results, hardly take into consideration the visuals. If appropriate embedding technology is not used, the visuals can add weight to website and adversely affect the downloading time. This can be detrimental for the business.The web site layout should be simple, to the point and easy to navigate. The visitor should be able to find the product, service or information that he/she is searching for within the least possible number of clicks. Usually the final description of the offering should be accessible on the third click. Ease at navigation contributes to search engine optimization.It is through search engine optimization that the number of clicks can be maximized. Increase in number of clicks is directly proportional to increase in sales. After featuring on the top of search engine list it is the content of the website that has to convert a visitor into a buyer.Thus it is the website design, designed by a professional website designer, which can optimize the revenue generated through the website